CURRENT TRADING

The market has seen a significant shift towards internet sales, not only from the traditional online suppliers, but also from the websites of high street stores. Customers now appear to know that if purchases are left to the last minute there is a better chance of the stores being panicked into price reductions. Our increase in turnover in November and December is a testament to this customer strategy. Online retailers need branded products to sell to give prestige to their website, instil a reliable image and a better degree of to purchase. In addition, 24-hour delivery service offered by online retailers, do not need the loss leader products to entice the public onto their sales floor, and we cannot see this trend changing.